Sunday, 20 May, 2018

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The Roof On Your Web Site Is Leaking

When working with companies on web and mobile web design I often like to compare how the companies online presence compares to their physical presence.

Many brick and mortar businesses I visit have beautiful offices. Perfectly kept landscaping around their building. Parking area free of debris and well kept. Offices bright and carpets freshly cleaned. Everything kept in above average condition. This is a business that when you visit you feel they are prepared and ready for business. Then when I go to their online presence I can see a completely different side of the company.

The first thing I normally look for is the copyright date on a site. If I don't see a current year I'm seldom surprised about the web experience I am now expecting. Poorly formatted websites when viewed on my 17" notebook, 27" monitor, 4" display on my smart-phone and 10.1" display on my tablet. Technology has drastically evolved over the last 10 years and one of the ways is the plethora of options on display sizes for our Internet connected devices. We are a far distance from the days of the 14" monitor being the standard. The standard of today is there is really no standard. How your website scales up on larger monitors and down for a mobile device is extremely important. With the proliferation of smart phones and tablets quickly becoming the preferred Internet access device having a site that views well on 10.1 inch screen down to a 3.5" smart phone shouldn't be looked at as a luxury for your visitor but as a requirement by the business. In talking with a CEO about this challenge he said to me,

"Well people need to look at our site from a desktop computer".

I thought to myself, I guess those same prospective customers additionally need to come to your store when its most convenient for your business and pay full price for all the old merchandise you weren't able to sell. When you stop adapting to the needs of your clients and expect them to adapt to the needs of your business it often leads to a slippery slope to disaster. Needless to say their business is struggling to remain relevant.

So businesses should take a look at how their websites looks on smaller high resolution screens. With the popularity of mobile the only way your site isn't getting viewed on these devices is if it isn't getting visited at all.

Very few people would purchase a home, or especially a business and expect it to increase in value with little to no maintenance. Expecting your website to do this is equally wrong.

"But we haven't changed that much."

That is a response to a 7 year old website I was given. I don't know too many industries that have allowed business to remain the same over the last decade and continue to grow. If you are in such an industry or have such a hold on your market that statement is true for you understand that the neighborhood has still changed. The Internet is constantly evolving and your website home now looks out dated and out of touch with today’s consumer if they are looking at old web design. As a business owner you probably keep your eye on your competitors. If you do, make comparing websites a part of that. Not too many years ago some people thought the Internet to be a fad. I recently met a family of 5 generations from age 8 to 79 that were all connected and active on the Internet and very proud of that fact.

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