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Need New Logo Shine?

The sun is shining on your business. Perhaps it is time to roll that logo out of the garage and give it a wash and wax.

Have you ever stopped to think how recognizable that swoosh or polo player on clothing and other articles around us have become? No matter where they appear you quickly recognize them and connect to the brands they represent. Nike and Ralph Lauren are among the biggest names in the world and their logos have contributed much in developing the great brand image they both have today.

Your company’s logo is one of the most effective ways to reach out to your target audience. If you make it inspiring and attractive, your clients will be inspired by and attracted to doing business with you. Your logo can serve as a reminder to the general public as to the type and quality of products and services that you provide. It also helps shape your company's image and gives the public an idea of the type of company you are when they see it.

So how can you expect a single image to be inspiring, attractive, and creative while incorporating the vision of the company into it? Sound tough? Not really if you take a keep-it-simple approach to it.

Start the right way

If you want to design a great logo, skip the shortcuts. Don't think about using random templates and images found on websites that provide miscellaneous clip-art. This could save you a few dollars but at the expense of having a low quality logo. A poor quality logo could easily be interpreted as a poor quality brand by your audience.

Get some help

The best way to get this done is by handing the task over to a logo design company committed to creating memorable, high quality logos. By doing this don't feel as though you are giving up control. The final decisions and approvals are always yours. However, this way you get to take advantage of working with someone experienced while you continue to focus on your core business.

Be open and honest

If the initial concepts aren't to your liking, say so. True professionals won't have hurt feelings that you weren't 100% excited by an initial design. The more you communicate and explain what you like and dislike during the concept and revision phases helps ensure you will have a great design that also matches your personal taste.

Don't feel intimidated

Professional designers understand that logo design is probably not your area of expertise. If it were you probably wouldn't be reaching out to someone else to design your logo. With that in mind don't feel you have to talk graphic design lingo before you will be understood. Many great logos have been designed by moving the thing-a-ma-jig over slightly to the left and making the thing-a-ma-bob just a tad bit darker. Just let your designer know what you want in your own words. True professionals will be able to both understand and speak your language.

Focus on simplicity

With great logo design, less is often more. Logos don't have to be complex in order to look sophisticated. We need only show some of the most successful brands to make our point. Calvin Klein is just two letters: CK and Louis Vuitton is also just represented by an LV. Mercedes Benz is just a silver colored driving wheel. Simple yet memorable! And that is exactly how your logo should be. You can go for a complex logo if you want, but the public may find it hard to form a link between themselves and your company if not simple and easily remembered.

Size and ratio consideration

Once your logo has been designed, you will likely use it in many ways. The logo on your business card will take up only few centimeters, while on your letterhead a little larger. If using banners at trade shows or on signage for an office building your logo may be several feet in length or more. It is important your logo is produced in a format that allows you to use on a small scale that does not jumble the letters but also on a large scale that does not appear blurry. The same advice goes toward the ratio on height to width. A logo that is too tall or too wide can lose its impact and make it difficult to place in traditional places. Examples for this might be your logo on marketing materials like ball-point pens or on signage used on multi-tenant office space.

Rules and best practices

The first thing to realize is there are no rules you must follow for your logo design. If there were, all logos would look boringly similar. However, there are best practices that should be used when it comes to color, overall dimensions, spacing, etc. Look to your professional to help guide you. This way when you take ownership of your new logo, you will have a design that you are proud of, matches the vision of your company and is memorable to all that see it.

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