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Video Marketing - Worth the Investment?

Video was the fastest growing platform for advertisements in 2012, with over 100 million internet users watching an online video every day. It is clear that online video is a big part of the current internet experience and businesses should invest in video marketing.

If you are still not convinced about video marketing as a worthy investment, here are some reasons worth considering.

People are more interested in videos

According to Cisco, the number of internet users who watch videos will touch 1.5 billion by 2015, and total online video streaming is going to increase four times in the same period.

Video usage is growing, and it is impossible to neglect a platform as appealing and popular as this. Video lets you create and share new and creative content with your target audience in a way that plain text or images can never do. People love watching videos because a single video can give them more information in a shorter time and still keep them entertained.

Video marketing is a proven strategy

Online video streaming has become mainstream and more common in the last few years, and video marketing has been around for an even shorter time. However, it has delivered good results. Making and publishing videos has become a more lucrative business field, but it is still rather new. However, video marketing as a strategy for engaging customers and gaining more traffic has been proven to work.

Videos can bring in more search engine traffic as well since Google and other search engines have integrated video search results into their pages. Videos have a greater chance of ranking on the first page of search results in Google, and they also increase traffic to your website when shared on social media websites.

Videos give customers a more realistic appearance

It is easier to recreate the ideal in-store experience of your business through video than with words. Video allows your audience to see and hear your products in advance of purchasing them. Most customers prefer to shop from their home and pictures and the best well written description of your product most likely will not gain the attention of every visitor.

You need to demonstrate how your product works in real life, and video can help you do that. Customers can watch video demos of your products and get a clear idea of how they work and what they are going to receive after the purchase.

Video marketing is fun for everyone

Running a business is most exciting when there is something creative going on, whether it is writing a business blog post or making a marketing video. In many ways, making a new video can be just as exciting for the company as it is for your customers watching it.

Video marketing is the future

Most businesses consider social media the future platform for marketing, but the fact is that social media is already a major marketing platform. As a business, your goal should be to stay one step ahead and not just keeping up with your competition. Video marketing represents the future of Internet marketing and you should be planning and implementing a video marketing strategy today.

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