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The Importance of Online Brand Identity

Have you ever wondered why the image of a big half-eaten apple on a huge billboard reminds you of your iPod or Mac Airbook? Well, brand recall and it happens because of high visibility of any brand.

Brands like Facebook, Coke, McDonalds, KFC, Go Daddy, Amazon and many more have become a household name because of the way their brand has been marketed. It is all about creating visibility because at the end of the day, the consumer will have the last say.

Over the last decade, the Internet has become a huge marketplace where products, services, and ideas are created, implemented, bought and sold. Whether it is a start-up company or an emerging corporate, online brand identity creation and implementation has become necessary for sustenance of business.

The stronger your online brand identity strategy, the higher will be brand visibility. This will further help generate revenue and drive long-term growth.

Online Branding Reaches Larger Audience

So, why is it important to create a strong online brand identity?

Simple! It will help you to reach out to a larger segment of your targeted consumers. One of the hottest online marketing trends today is social media. This is exactly the reason why businesses are creating their branding strategies focusing on social media.

Social media consists of several marketing vehicles like community websites, blogs, image galleries, forums, and much more.

Reaching out to your targeted audience using social media community platforms will not only ensure an increase in online visibility of your brand but will also help your company in identifying your potential customers. The great thing about social media is that it is a global platform and therefore, your online brand identity is created for a global audience.

According to a recent study more than 91% of companies in the U.S were using social media to market their products, services and brands.

Online Branding Benefits Small Businesses

The great thing about online branding is that it is cheaper than billboard advertising, or any other print or electronic media. This makes online brand identity creation a great marketing tool for small and medium sized businesses.

Let’s consider that you have just started a handmade jewelry business in Duluth, Minnesota and want people to know about your products and buy them. To reach out to these people, create a website, drop some links on a social media platform, start a blog and just be there to connect over the internet.

That’s it! That’s all it takes to reach out to your prospective customers. This is not to suggest that doing this alone will make for success but the process in which to start is not a complex one.

Here are a few statistics to help you understand why online brand identity is so important:

According to a study by the U.S. Commerce Department, Forrester Research, Internet Retailer, ComScore, Inc., online sales in the US in the first quarter of 2012 was $50,270,000,000. According to the study, 83% of online users in the U.S made a purchase over the internet and 56% of the users purchased multiple times over the internet.

So the business is there and the Internet as an advertising and selling platform for businesses should be focused on if continued success is in your future as a small business owner.

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