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Significance of Social Media in Modern Business

Social Media has been an integral part of modern-day business as start-up companies and large corporations alike are utilizing social media as one of their major mediums for advertisement, branding and customer connection. How is this powerful and highly potential advertising tool maximized?


Branding and Publicity go hand in hand with the use of social media in modern day business. The number of twitter followers, Facebook page likes could very well be the basis of your company's online reach. Given that fact followers do not all go online at the same time. Once a message is sent, normally only about half is communicated to. That is precisely the reason why businesses try to integrate an online media strategy to trickle multiple messages over a period of time. The most adept digital marketers try to create short and easy-to-digest snippets that can catch the attention of consumers and create short write-ups that consumers can easily absorb.

Customer Communication

More than calling into a customer service center, the fastest, most convenient and credible way of interacting with your customers is online. Social Media's significance in getting the quickest feedback -- good and bad -- from customers are immensely helpful in maintaining the good name of your company. This is especially true when creating a product in its start-up phase. Most of the feedback that is provided nowadays is real-time, from real people who are either using your product or are looking to purchase it. Customer communication online for the products and services that you provide can be extremely helpful. First-hand communication from actual or potential customers is very reliable and can efficiently reduce the need for marketing surveys and the need for large customer service hotlines.

SEO and Social Media Connection

We already know that SEO is the backbone of online content. Apart from relying on keywords, it is important to send these updates via social media to ensure that traffic optimization is reached. Once the correct tags have been created on social media posts, links towards the website can be used to make sure that the information is disseminated. The good thing about social media is the fact that it only takes one click to share this information to networks of potential customers. The battle now lies in creating content that is worth-sharing. Although social media is an integral part of the information sharing process, it all boils down to excellent, reliable and original content from your website. Providing relevant and helpful information to your readers makes for an excellent measure of a brand's credibility. It has always been said that creating "organic" content is the key to a gradually increasing website traffic. It has proven to be highly effective, and with search engines cleaning up their processes, it will become more important in the future.

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