Power of the Blog
- Posted in Monkie's Blog
- Monday, 11 November 2013 08:00
- Hits: 1023
Blogging is an indispensable marketing tool that businesses utilize today. The power of blogging has been proven to be one of the best ways to ensure that the market presence of a brand is relevant and easily accessible to its customers. How can you maximize this tool for your business?
One of the best ways to optimize this internet marketing tool is to put your product out there for consumption. Instead of waiting for a number of months before testing a product, it would be better to put it out there and promote it immediately. This does not only allow real people to test your product, it also makes it cost-effective as the improvements, additional services and products are strategically positioned where the consumers will mostly find it valuable. This also makes it possible for small-scale entrepreneurs to jump-start a business without having to shell out a large amount of money on advertising. Presence is the key, and with updated blog information and proper SEO optimization, small businesses can see an increased following in a short period of time. Listening to the feedback, comments and suggestions will significantly shorten your product development time and zero you in on the most desired products and services faster.
One of the biggest income-generating tools to increase your revenue online is via affiliate marketing. Affiliate marketing is based on "pay-per-click" advertisements on a blog. The higher the site traffic, the higher chances there are for visitors to click on a certain advertisement. Although this has been regulated recently by Google with their anti-spamming programs, affiliate marketing is still a very effective tool that pushes the number of bloggers higher over the past few years. It is however, important that the information or niche that the blog caters to is relevant to the advertisements that are being added as well. Regardless of this update, this does not negate the fact that blogging is one of the biggest and most powerful tools for advertisement and marketing no matter the size of the business.
Brand building goes beyond products. It can be a service or expertise that you promote as well. If you have spent years and years in your chosen field, you can build your brand and your name further by sharing the information that you have collected over time. This means that you can monetize on your learning and experience not just by selling e-books, but by backing it up with blog entries that maintain your hold on the presence that you have established. The results are not immediate as you start to create a following, neither do you have to have bulk content on your blog right away. Make sure that you update your blog and website at least 3 or 4 times a week for search engines to identify your content.
The exchange of information nowadays is so quick that staying relevant is of utmost importance. It is then important that you maintain a good position in the market by obtaining new information and keeping up with the trends of the market. This knowledge and expertise can also be made visible online, and the more consistent updates you have on your blog, the more credibility you create.