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Makings of a Successful Blogger

Blogging is one of the biggest ways to increase your following and build your online credibility. As an expert in your field, chances are, there are other bloggers who are looking to establish themselves on the Internet with the same audience you hope to attract.

Some of those may have already obtained a good following that regards them as being a reliable source of information.

So what makes a successful blogger and how can you win the competition of online marketing?

Quality Content is King

It used to be that online content could be recycled, reused and regurgitated. Now with search engines creating higher standards for online content, quality is an important factor for higher rankings. Google's Penguin update for example, ensures that the data uploaded on the internet is original. The internet is an extremely large library that can provide a large quantity of information easily to those willing to search for it. To create uniquely interesting and relevant content you must keep yourself updated from sources beyond your computer screen. With Internet only research it will be difficult to make your blog stand out. Look to additional sources away from the Internet such as books, magazines and even personal experiences.

Persistent Consistency

If you have spent much time on the internet, you will notice that all bloggers are not successful. Some of those who have been successful in the past have seen their rankings decline. This is attributed to the persistent consistency that a successful blogger should have. It is a regular commitment for successful bloggers to have at least two or three posts each week to ensure that their page ranking is relevant and loyal followers come back to check out their page again. It should be obvious, but once the fire to write and update your blog goes out, it will be hard to entice old followers to come back, or new ones to rely on old information.


Although you may be an expert in your field, your blog should not come across as intimidating. That is a sure fire way to run off your followers. Blogs are intended to be casual and friendly, and even though you may have the expertise that others need, make sure that communication via your comments page is alive. This shows your dedication to providing additional information that may not be directly addressed in your post. Spare a few minutes of your day to respond to questions and feedback that you have online. The irony of technology is that, it was intended to connect humans but may fail to create human connections. Be careful of falling into this trap.

Once you have accommodated blogging as part of your routine, it should not feel like hard work. Over time, you will enjoy seeing comments, suggestions and actual followers who believe in what you do and appreciate the efforts that you are making on a regular basis. Once you have seen you have established yourself as a successful blogger, you can eventually expand to having advertisements on your blog and even have your entries syndicated. With today's technological advances, the possibilities of where your blogging may lead you is endless.

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