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Elements Of Great Web Design

Look and feel is important when designing a website and web designers often focus on elements that directly drive them. However, there are a few elements sometimes overlooked that are critical to your website’s success.

Web Forms

For many designers a website form is more of an afterthought rather than a carefully thought-out page. However, the fact is that forms are still one of the best ways to convert site visitors into leads and customers. Without the right design and planning, your site’s form may hardly even work, let alone attract and entice visitors to convert. In many websites, forms are the only point of conversion. If you want to improve your conversion rates, you need to plan and prepare a form page that works well.

Status Messages

A website cannot be perfect right from the beginning. You need to keep improving it through visitors’ feedback and provide clear and timely status messages to visitors if something goes wrong. For instance, you need to set up a confirmation status message after a visitor submits a form, along with an error status message that pops up in case something is amiss. In order to plan status messages, you need to carefully look at what actions visitors take on your website and the messages that you communicate back to them.

Background sizing

The sizing of background elements can be a problem for many web developers. Simple backgrounds do not need much preparation, whereas backgrounds with images, patterns, and gradients are more difficult to extend on larger screens. Big monitors are more common and accessible these days, so make sure that your website uses as much screen real estate as effectively possible.

Base HTML elements

Base HTML elements are often the focus on websites that push large quantities of content; however, websites that rely more on visual style and layout tend to forget about them. These base elements include paragraphs, headings 1-6, tabular data, form fields, images, and unordered and ordered lists.

Website generated emails

Website emails are easily overlooked by many developers, but it can be a powerful promotional tool, especially when used properly. In order to use it well, you need to review site-generated emails that may be sent right from the planning stage. These emails could include mailing list registration confirmation, form completion confirmation, and order verification.

While you are at it, you could even create an email marketing template for your website. Intelligent site owners use them as they provide visitors a viewing experience in their inbox that is consistent with their website. At the same time, site owners can still control the brand image of their businesses being delivered across various forms.

Site animations

If you are designing a non-Flash website, transition and other animations would hardly even cross your mind. However, they are still important for your website. Some common places where animations can be used are in mouse-over popup elements, tooltips, home page slideshows, image rotators, and light-boxes to add a more polished touch.

With the help of the tips here and a little creativity you can easily build a website that is great looking while still optimized for success.

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