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Mobile Web Design - Critical For Success

Did you know there are more mobile devices being used in the world than there are actual people? Around 50 percent of the mobile web users around the world use their mobile devices as primary or exclusive means to access the internet.

Mobile web adoption is growing at a rate eight times greater than the adoption of the internet during the late 1990s and early 2000s.

The numbers indicate the obvious fact: mobile internet usage has become hugely popular. More people are accessing the internet through their smart-phones and tablets opposed to desktop computers. Unfortunately, businesses around the world are still not sold on the feasibility of mobile web design. While true, this is highly surprising in the face of concrete evidence that shows mobile web design will help businesses reach millions of more people.

If you find yourself in that category, here are a few more facts that you should consider:

  • Over two billion mobile devices were shipped around the world in 2013 alone.
  • More than 56 percent of the world’s population uses a smart-phone.
  • Over 40 percent of people use a mobile device to browse a product after seeing an advertisement.
  • Around 80 percent of consumers plan to use mobile commerce in the following year.
  • percent of local searches are done through mobile devices.

The facts clearly show that today mobile web design is a necessity, not a luxury, despite what some think to be true.

What is meant by mobile web design?

Mobile web design is not just about making websites smaller. It involves making a website designed specifically for different sizes of small screens, allowing easier navigation using touchscreen controls, and so on. Screen space is at a premium, so you have to display only the most important information on your mobile website. Simplicity, ease of navigation, and relevant information are the key principles of mobile web design. Users have to easily and quickly find the information they need.

Don't wait for others to take the lead

Despite the fact that millions of people access the Internet and use online services through their mobile phone, only 2-10 percent of websites today are designed for this kind of usage. Does this mean you should sit back and wait for others to take the lead?

Absolutely not! Instead of waiting for others to take the lead, you should be proactive and make your website mobile friendly.

Why? Because the bounce rate of mobile visitors on websites that are not mobile device-friendly hovers around 90 percent. If you have a website already, take a look at your site analytics data and see how many people are visiting you through mobile devices. Most businesses can’t afford to turn potential business away especially as the numbers for this type of visitor will only continue to grow.

Don’t risk losing business for lack of good quality mobile web design. This will increase the number of mobile users that visit your site and the amount of time they will spend surfing through your pages. It will also make your business stand out as an innovator rather than a follower.

With the help of the tips here and a little creativity you can easily build a website that is great looking while still optimized for success.

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