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Building Online Brand Identity

Your physical office or shop may only be open for 9 or 10 hours a day, but your online business is open to everyone around the world 24 hours a day, 7 days a week, 365 days a year. Online branding never stops, so it is very important to focus on what you project over the internet.

Here are a few tips to help you develop a strong high quality brand that can entice your visitors to do business with you in your hometown or from anywhere in the world.

Focus on site design

Your site design says a lot about your business brand identity, so think about it carefully and do not take it for granted. You can hire a brand specialist to help you out if it can be afforded, otherwise look for less expensive services that can still project your business aptly. Not all business owners can afford a brand specialist, and hiring one is not absolutely necessary. You can learn a great deal about site designing from the Internet and can use site templates and CMS themes to help get you started. If you have the time, read as much as possible about site designing and best practices before starting or hire a professional as their knowledge will ultimately give you a faster start to developing a clear, attractive, and consistent design across your website and other online profiles.

Look for great content

Building online brands is not just about making but also finding and sharing great content as well. Use social media and RSS readers to find compelling streams of content. Twitter and Facebook are great places to find popular content that would be relevant to your followers and customers. You can also use Google Alerts to keep up with news related to your industry or other topics that matter most to you and your business.

Why should you even follow good content? The answer is simple: you can re-share the most powerful content and develop your own unique content by learning from it. You can find relevant content on news sites, social media, and personal and company blogs. Break the sources down into specific categories to be able to filter the most interesting information.

Little things matter

When you want to build a strong online brand identity, you need to focus on big things, like your website design and social network profiles. However, don’t forget about the small details, like your email signature. Most small business owners do not bother with a custom email signature, but it can make a big impact on your overall brand identity. Similarly, your site’s font type, color and overall writing style should be carefully considered before implementing as well.

Keep content simple and easy to read

Mobile web design is not just about making websites smaller. It involves making a website designed specifically for different sizes of small screens, allowing easier navigation using touchscreen controls, and so on. Screen space is at a premium, so you have to display only the most important information on your mobile website. Simplicity, ease of navigation, and relevant information are the key principles of mobile web design. Users have to easily and quickly find the information they need.

Don't wait for others to take the lead

There are lots of rules to writing content, depending on where it is being published. When publishing on the internet, the one rule that matters is ‘keep it simple’. If your content is interesting and easy to read, more people will read it. Avoid long words, sentences, and paragraphs and use bulleted or numbered lists when possible. Break down content into headings and subheadings. Following these rules will make your content easier to follow and better to look at. Living in a fast-paced age like ours, less is indeed often more.

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