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Short Videos - A Must In Marketing

Video marketing is more of a necessity today than an option, but does that mean you should make 30 minute videos explaining your products and services? Much can be said in that much time, but will customers be interested in watching something so long?

The rules of video making are clear in this regard—short, concise videos work; longer videos make viewers hit the back button faster than Usain Bolt’s 100m dash. So here are a few reasons why you should focus on making short, concise videos.

Viewers have short attention spans

You can watch a two-hour movie on television without getting bored, but you would still find it difficult to sit through a ten-minute video on the internet. We are overloaded with information from TV channels, web pages, and now social media. People often multitask on the internet, consuming content while messaging friends and replying to emails. As a result, they have a much shorter attention span when watching an online video. They prefer a short, concise video that lasts less than a few minutes over a video that extends beyond this. Your content will more likely be shared if it is short, to the point, interesting, and relevant.

More consumers are watching online videos

On average a viewer watches around 22 hours of video per month, with most being shorter videos like the 15-second videos found on Twitter and Instagram. Online videos have a large audience, and it is growing every day. The availability of HD viewing in mobile device has in fact opened more opportunities to explore for entrepreneurs.

Videos are being used to engage audiences in social media

Brand marketers have found ways to use short online videos through their social media profile to create brand loyalists and engage audiences. Various brands have been successful in doing this through Twitter’s Vine feature and a similar feature on Instagram.

All you need is a video that is unique, thought-provoking, inspiring, entertaining, or a mixture of these elements. Direct advertising videos that focus on selling products rather than engaging audiences are getting less popular, and the focus is shifting to telling interesting stories and developing brands online.

Low cost

Technological advancements have made watching video, even Full HD video more common place. Now the consumer has many more choices in the how and where they can get their videos professionally created. A few companies even price their products exclusively for small businesses and non-profit organizations bringing the point-of-entry down from the $2500+ charged by many video companies to as little as $600 for 90 seconds of HD quality video. In short, now you can get high quality videos at a much lower cost.


Short videos are extremely popular because they let you share compelling stories promoting your company and its brand to your audience in a way not possible through any other style of media.

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