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Video Marketing Reaches Mobile

Mobile phones are now the most common web access device in the world next to PCs. Over 73 million people watched videos on their mobile device in 2013. This number will most likely rise to 1.5 billion by 2016.

This and several other statistics point out the obvious trend: people are watching as much or more videos on their mobile devices as they do on their desktops.

Customize text for small screen

When you watch a video on television or desktop computers, you can read captions and subtitles, even if they take up only a small part of the video screen. However, it gets difficult to read the text on the same video when you watch it on a mobile device. Many businesses do not realize this, and the result is an incomplete video-viewing experience. To avoid this, use text that is large enough to read comfortably on a small smartphone screen. If your video is interactive, make sure that the buttons and other interactive features are large and easy to use for people watching the video on a mobile device.

Make your videos accessible even on slow connections

On average, thanks to technological advancements, mobile internet connections have greatly improved. However, lags and slow connections are still present. Watching videos that do not load easily over a slow connection is not a pleasurable experience. To avoid it, keep your videos light enough for easy loading and use HTML live streaming to automatically adjust the quality of your videos according to the user’s bandwidth. The latter helps you deliver high-quality videos whenever there is enough bandwidth without alienating viewers who don’t have a fast connection.

Allow users to view your videos later

If your video is 10 or more minutes long, chances are that very few people will watch it entirely, even if it is extremely interesting. In this case, give your viewers the option to bookmark your video so that they can come back and watch the rest later. This will help build your audience by adding this simple convenience.

Focus on your audio

Mobile users often watch videos while travelling in trains or buses or while they are waiting somewhere. In any case, chances are many viewers may watch your video in noisy surroundings. Therefore it is necessary that the sound quality of your video is extremely good; otherwise your viewers would not be able to enjoy it completely.

Use close-ups

Mobile devices have limited screen space, so if you want viewers to focus their attention on something specific in your video don’t be afraid to zoom in often and give them a close-up. When developing video for a mobile audience, remember one size doesn’t always fit all. Special attention should be given to this already popular and growing segment of the market.

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