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Search Or Social - Which Is Best?

There are many ways to market your website to drive more traffic to it, but two methods most talked about are search engine and social media marketing. Both marketing methods have been around for years and are well established, but much discussion on which is best.

The truth is, there is no single best marketing method and depending on your needs and budget a balanced approach is often preferred. However, search engine and social media marketing both have a few unique characteristics you may want to consider when developing your marketing plan.

Search engine marketing

An overwhelming number of web users still depend on search engines to find the information they are looking for. Thus a large amount of traffic can find its way to your website via the major search engines if your site is optimized and has high page rank for the popular keywords likely used to find your content. By ignoring search engine marketing, you will likely miss out on a large number of new visits to your pages. Remember, even if your organic listings aren’t making it to the first page for popular keywords you can still get there with paid and sponsored links if you have the budget. Whether organic or paid both will get your website visibility quickly.

Social media marketing

With social media marketing it is more about being recommended or referred. You see about three-quarters of younger users check what products people recommend on social media sites and forums before making a purchase. Every Like on Facebook, Share on Google Plus and retweet on Twitter is a clear indication to customers about your popularity and industry acceptance. This alone could improve your visibility among millions of people as well.

However with social media you will see and need to respond to criticism quickly in order for this to be a positive avenue for customer acquisition. The success of your business will mostly depend on how satisfied your customers are. So to ensure their satisfaction, you must quickly identify problems and respond to them. Possibly even making changes to your internal business operations may be required.

Social media can seem like more work but it can help make your business better and more relevant to your customers if you listen to it. Bad news travels fast. Your ability to identify bad reviews, damaging blogs or negative articles and respond to them head-on will not only keep your online reputation clean but will improve your business processes, showing existing and potential customers they are important and you care.

It should be noted that Facebook, Twitter, and other social networks have paid marketing programs as well. These can be used to get the large number of people that frequent their sites to see your advertisements and visit your website or your social network pages. These programs can help improve your website traffic and most importantly show that your business is already a part of the social media experience and welcomes this higher level of possible scrutiny.

In conclusion, both marketing methods have their own unique advantages. As stated earlier, both methods can be made most effective when applied together in an over-all, unified marketing strategy.

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