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Inexpensive Video Marketing Ideas

Video marketing is a practice that shouldn’t be ignored. However you don’t need to spend thousands of dollars on high-end productions to generate more hits and leads to your website.

In fact, ten minutes on YouTube, Vine, and other video sharing websites will show you that production value has little to do with successful video marketing. You can make compelling, popular videos using inexpensive tools, apps, and simple techniques.

Here are some great ideas to think about when marketing on a shoestring budget.

Use your phone

Most people might be shocked to know that marketing videos can be made with just the camera on your mobile phone, and that’s understandable too. After all, it seems somewhat unprofessional to use your phone camera to promote your company. However, the fact of the matter is that mobile phone cameras are really useful and cheap tools. For one, the quality of video recording may not be as good as that of a high-end camera, but it is good enough for the Internet, even for HD viewing.

Focus your attention on the message

When it comes to video marketing, what matters is the message and not the technology and skill used to deliver that message. This means, focus your efforts and resources on creating a relevant and compelling message to share and keep the video quality as a secondary priority; as long as the video is presentable and the message is clear, you are good to go.

Keep your costs low

If you like to do things your self, there are many software packages and apps you can get for your smart phone to help you create and edit compelling video for your business. Many of these tools are low-cost and some are even free. If you don’t want to go the do-it-yourself route then you can find a video service provider that caters to small businesses and non-profits that can create compelling video for you that fits within your budget.

Let your customers generate the content

A marketing video need not focus on your brand’s products or services to be effective. Instead, you can focus on your customers and let them create their own content. User-generated content actually feels more genuine and organic than the content created by organizations.  Moreover, a lot of brand supporters and affiliates would be willing to play a part in the campaigns of their favorite brands and organizations. At the end of the day, you get great content for a lot less money.

Keep an eye out for trends that can take your video viral

A viral video can do a world of good for marketing your brand. The more popular your video, the more you offset the production costs of the video. Viral videos in essence trigger a strong reaction in people- it could be happiness, sympathy, anger, shock or a mix of different emotions. The best way to make a viral video is to keep an eye out for the latest trends and see if you can use that trend to push your brand forward through a unique, provoking video. Not all trends are useful to your brand, but some of them can be perfect. You should also take lessons from other videos becoming popular and try to determine why. Sometimes creating response videos to other popular videos can have more impact than the original.

Remember, with video, even teams of experts often find it difficult to determine what might go viral. The safest bet is to not put all your eggs in one basket and spread you budget amongst many different types and styles of videos to find what works best with your audience. Whenever possible do A/B comparisons to determine which videos are best received from your audience. By incorporating as many of these tips as you can, should improve your marketing success greatly.

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