Sunday, 20 May, 2018

  •   This email address is being protected from spambots. You need JavaScript enabled to view it.

Social Media Login

My Account

Monkie's Blog Logo

Search Engine Marketing Tips For 2014

As the Internet changes, online marketers have to identify the latest trends and adjust their strategies to take advantage of them. Moreover, they have to be careful about what trends can affect their current marketing efforts adversely in the short and long term.

Here are some important search engine marketing tips that could have a significant impact on how you should promote your business online.

Content quality is extremely important

Content marketing is all about delivering relevant and valuable content to your target audience in order to promote your brand and increase your search engine page rank. With the latest search engine algorithm updates, content is being taken more seriously than ever. More businesses are approaching content with an organized and professional strategy.

Semantic search is bigger than ever

Semantic search allows search engines to understand the contextual meaning of a search query and deliver more relevant results. Google’s Hummingbird update has made this kind of search the next big thing. For businesses, this means that they should not just focus on keywords in their SEO strategy, but also deliver more relevant and focused content. How-to guides, descriptive tutorials and long blogs and articles are needed, and so are short but relevant content pieces.

Content freshness is more important

The freshness of content is more important than ever. Old content indicates that the website is inactive, and quality content is needed to get quality backlinks to your website. These backlinks need to be generated on a regular basis. The depth of content is also important, especially with Google’s new ‘in-depth articles’ feature that helps users find more relevant and in-depth information on broad topics. The in-depth content that you create will remain relevant for a much longer time, even for years after its initial publication.

Online audience optimization is here

Online audience optimization or OAO is getting more popular, and 2014 is the year where it may just replace traditional SEO practices. OAO involves optimizing content for your end users rather than search engines. Thus, it promotes useful and quality content along with the use of social media, user engagement and online branding to create a loyal and targeted audience. OAO also involves generating smart content and using the content to reach your audience through social media, blogs, and more.

Greater significance of author authority and social media presence

Building a strong authority in your industry or niche is crucial to getting more visitors and back links, which is not only important for SEO but also for your long-term online success. Credible and authentic content further helps you improve your reach. You can build your authority through social media, which in turn improves your online exposure as more people start sharing your content and getting interested in it.

Social media will become more powerful

As the lines between search engines and social media begin to blur, social networks will become an increasingly important part of your SEO and overall online marketing strategy. Facebook and other social media sites have added targeted ads, graph search, contextual suggestions and marketing segmentation. They also provide advanced functionality that will help businesses analyze data and market their brands products and services. Search engines additionally are working towards reading these social signals better.

One thing is clear, the Internet continues to evolve and your ability to stay current with it means that your strategies and techniques must continue to evolve right along with it.

Become a fan of Media Monkie on Facebook. Follow us on Twitter.

CLOUD
STORAGE

low as $1.67 monthcloud storage at MediaMonkie.net


 

EMAIL
SERVICE

low as $9.99 month Email Marketing at MediaMonkie.net


 

WEB
HOSTING

low as $6.99 monthWeb Hosting at MediaMonkie.net


 

MONKIE'S BLOG| Facts, stats and tips

  • 1
  • 2
  • 3
  • 4

Mobilegeddon - April 21, 2015

Posted on 09 April 2015

Mobilegeddon April 21, 2015 Are You Ready? Well for those that may h... Read more

Why should I be using video again?

Posted on 05 January 2015

Why should I be using video on my website to promote my business? If ... Read more

Tune Up Or Turn Off

Posted on 08 December 2014

How often should I be updating my website? Is your businesses succes... Read more

Success Strategies For Vine Video

Posted on 14 July 2014

Did you know that branded Vine videos attract 400% more shares than v... Read more

Top Social Media Marketers Use Vid…

Posted on 07 July 2014

Video is the best exemplification of social media. We just have to gl... Read more

Video Strategies To Improve Your S…

Posted on 30 June 2014

When it comes to video optimization, the challenge for many marketers... Read more

Squeeze ROI From Your Video Market…

Posted on 23 June 2014

All signs are pointing towards the growing indispensability of video ... Read more

Video Styles For Effective Online …

Posted on 16 June 2014

Video is the new frontier of content marketing with over 100 million ... Read more

"THE BUZZ" | Media Monkie

" You guys have great imaginations and I'm glad I put the creative controls in your hands. Great job! "

 

" I haven't received customer service like this from a company in years. Keep up the good work and the new website is great. "

 

" We are extremely happy with our new video. It is a huge hit around the office and we're sure our clients will be equally impressed. "

 

" I can't say enough about your service. Our homepage has some zip now. We love our video and look forward to doing more with you in the future. "

 

" Our old website looks amazing on our mobile phones now without me having to raise a finger. I wish more companies had turnkey solutions like you. "

 

" Looking forward to working with you again in 2015. I've already got you in my budget. "

 

" Solid Products + Great Prices
            =
Exceptional Value "

 

NEWS & DEALS | Media Monkie

A great source for Internet trends, useful how-tos and info on not-to-miss specials.