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Search Engine Marketing Tips For 2014

As the Internet changes, online marketers have to identify the latest trends and adjust their strategies to take advantage of them. Moreover, they have to be careful about what trends can affect their current marketing efforts adversely in the short and long term.

Here are some important search engine marketing tips that could have a significant impact on how you should promote your business online.

Content quality is extremely important

Content marketing is all about delivering relevant and valuable content to your target audience in order to promote your brand and increase your search engine page rank. With the latest search engine algorithm updates, content is being taken more seriously than ever. More businesses are approaching content with an organized and professional strategy.

Semantic search is bigger than ever

Semantic search allows search engines to understand the contextual meaning of a search query and deliver more relevant results. Google’s Hummingbird update has made this kind of search the next big thing. For businesses, this means that they should not just focus on keywords in their SEO strategy, but also deliver more relevant and focused content. How-to guides, descriptive tutorials and long blogs and articles are needed, and so are short but relevant content pieces.

Content freshness is more important

The freshness of content is more important than ever. Old content indicates that the website is inactive, and quality content is needed to get quality backlinks to your website. These backlinks need to be generated on a regular basis. The depth of content is also important, especially with Google’s new ‘in-depth articles’ feature that helps users find more relevant and in-depth information on broad topics. The in-depth content that you create will remain relevant for a much longer time, even for years after its initial publication.

Online audience optimization is here

Online audience optimization or OAO is getting more popular, and 2014 is the year where it may just replace traditional SEO practices. OAO involves optimizing content for your end users rather than search engines. Thus, it promotes useful and quality content along with the use of social media, user engagement and online branding to create a loyal and targeted audience. OAO also involves generating smart content and using the content to reach your audience through social media, blogs, and more.

Greater significance of author authority and social media presence

Building a strong authority in your industry or niche is crucial to getting more visitors and back links, which is not only important for SEO but also for your long-term online success. Credible and authentic content further helps you improve your reach. You can build your authority through social media, which in turn improves your online exposure as more people start sharing your content and getting interested in it.

Social media will become more powerful

As the lines between search engines and social media begin to blur, social networks will become an increasingly important part of your SEO and overall online marketing strategy. Facebook and other social media sites have added targeted ads, graph search, contextual suggestions and marketing segmentation. They also provide advanced functionality that will help businesses analyze data and market their brands products and services. Search engines additionally are working towards reading these social signals better.

One thing is clear, the Internet continues to evolve and your ability to stay current with it means that your strategies and techniques must continue to evolve right along with it.

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