Sunday, 20 May, 2018

  •   This email address is being protected from spambots. You need JavaScript enabled to view it.

Social Media Login

My Account

Monkie's Blog Logo

Do I Need An Explainer Video

do i need an explainer video

If you’ve spent time on the Internet comparing different businesses and their services, you have undoubtedly seen an explainer video. It may be a live action one with real actors or an animated style with characters or white-boarded where a hand draws images as the story is told.

Even though explainer videos can come in many different forms they often have the following things in common.

Most explainer videos are fairly short and to the point to ensure holding the attention of their audience. They are typically one to two minutes in length and discuss clearly the following items.

  • An Introduction of the challenge or problem that a person may face that your product or service is designed to resolve.
  • A brief explanation of how your Companies offering will solve or improve the problem area.
  • A simple call to action that the viewer can respond to for next steps. (e.g. Visit a website, fill out an online form, call, etc.)

So what are the ingredients that go into a great Explainer Video?

One of the first items required and arguably the most important is the script. The script for the video is like the plans of a house to a builder or the recipe to an exotic dish to a chef. All the visual items will be based around the points brought out in the script so it is extremely important that it alone is able to share your greatest value proposition with your audience before moving to the next step of the process. If you are unsure what the greatest pain points that your product or service solves for your clients this would be a good time to take a survey or speak with a few of your better customers to make sure your perceptions are your clients’ reality.

Another important component of your explainer video is the voice used to narrate your project. The audio quality is extremely important as noisy, hard to hear audio will greatly detract from your video regardless of how good the video quality may be. Additionally, consider how your video will be received if narrated by a male or female voice. Perhaps a specific dialect or accent or possibly having the video in multiple languages may be in order.

Now comes the fun part. Think about the animation style you think that might be most fitting of your brand or product. If working with a professional you can show them examples of other things you have seen that you liked or simply look at their samples to point out any items or effects that appeal to you. If you don’t have any ideas don’t let that slow you down. That is one of the benefits of working with someone else. They will be able to make recommendations to you after becoming familiar with your Industry, company, service and clients.

Now for the finishing touches. Music and sound effects for many explainer videos really enhance the overall message making it more interesting and entertaining to watch. If you are using someone else to produce your video be sure to share your ideas but it is always best to stay open to listen to their suggestions as well. The common goal for you and your video company should be the same. Deliver on-time the most creative and effective video within your selected budget.

So what are some advantages of using an Explainer Video?

  • Increased conversions
  • Improved SEO, search results utilizing video content most often ranks higher than similar results without video.
  • Visitors stay on your web pages longer watching your videos.
  • Videos can be shared easily by others via social media (e.g. Face book, Twitter, etc.) to expand your audience.
  • Explainer videos can appeal to a large audience of visitors. (e.g. past, current & prospective clients, partners, investors, employment candidates, etc.)

So there you have it. Now you know what an explainer video is, what goes into creating an effective one and some of the benefits that may be received by your company for using one to describe your own product or service.

Good luck and happy selling!

Become a fan of Media Monkie on Facebook. Follow us on Twitter.

CLOUD
STORAGE

low as $1.67 monthcloud storage at MediaMonkie.net


 

EMAIL
SERVICE

low as $9.99 month Email Marketing at MediaMonkie.net


 

WEB
HOSTING

low as $6.99 monthWeb Hosting at MediaMonkie.net


 

MONKIE'S BLOG| Facts, stats and tips

  • 1
  • 2
  • 3
  • 4

Mobilegeddon - April 21, 2015

Posted on 09 April 2015

Mobilegeddon April 21, 2015 Are You Ready? Well for those that may h... Read more

Why should I be using video again?

Posted on 05 January 2015

Why should I be using video on my website to promote my business? If ... Read more

Tune Up Or Turn Off

Posted on 08 December 2014

How often should I be updating my website? Is your businesses succes... Read more

Success Strategies For Vine Video

Posted on 14 July 2014

Did you know that branded Vine videos attract 400% more shares than v... Read more

Top Social Media Marketers Use Vid…

Posted on 07 July 2014

Video is the best exemplification of social media. We just have to gl... Read more

Video Strategies To Improve Your S…

Posted on 30 June 2014

When it comes to video optimization, the challenge for many marketers... Read more

Squeeze ROI From Your Video Market…

Posted on 23 June 2014

All signs are pointing towards the growing indispensability of video ... Read more

Video Styles For Effective Online …

Posted on 16 June 2014

Video is the new frontier of content marketing with over 100 million ... Read more

"THE BUZZ" | Media Monkie

" You guys have great imaginations and I'm glad I put the creative controls in your hands. Great job! "

 

" I haven't received customer service like this from a company in years. Keep up the good work and the new website is great. "

 

" We are extremely happy with our new video. It is a huge hit around the office and we're sure our clients will be equally impressed. "

 

" I can't say enough about your service. Our homepage has some zip now. We love our video and look forward to doing more with you in the future. "

 

" Our old website looks amazing on our mobile phones now without me having to raise a finger. I wish more companies had turnkey solutions like you. "

 

" Looking forward to working with you again in 2015. I've already got you in my budget. "

 

" Solid Products + Great Prices
            =
Exceptional Value "

 

NEWS & DEALS | Media Monkie

A great source for Internet trends, useful how-tos and info on not-to-miss specials.