Do I Need An Explainer Video
- Posted in Monkie's Blog
- Monday, 09 June 2014 08:00
- Hits: 1086
If you’ve spent time on the Internet comparing different businesses and their services, you have undoubtedly seen an explainer video. It may be a live action one with real actors or an animated style with characters or white-boarded where a hand draws images as the story is told.
Even though explainer videos can come in many different forms they often have the following things in common.
Most explainer videos are fairly short and to the point to ensure holding the attention of their audience. They are typically one to two minutes in length and discuss clearly the following items.
- An Introduction of the challenge or problem that a person may face that your product or service is designed to resolve.
- A brief explanation of how your Companies offering will solve or improve the problem area.
- A simple call to action that the viewer can respond to for next steps. (e.g. Visit a website, fill out an online form, call, etc.)
So what are the ingredients that go into a great Explainer Video?
One of the first items required and arguably the most important is the script. The script for the video is like the plans of a house to a builder or the recipe to an exotic dish to a chef. All the visual items will be based around the points brought out in the script so it is extremely important that it alone is able to share your greatest value proposition with your audience before moving to the next step of the process. If you are unsure what the greatest pain points that your product or service solves for your clients this would be a good time to take a survey or speak with a few of your better customers to make sure your perceptions are your clients’ reality.
Another important component of your explainer video is the voice used to narrate your project. The audio quality is extremely important as noisy, hard to hear audio will greatly detract from your video regardless of how good the video quality may be. Additionally, consider how your video will be received if narrated by a male or female voice. Perhaps a specific dialect or accent or possibly having the video in multiple languages may be in order.
Now comes the fun part. Think about the animation style you think that might be most fitting of your brand or product. If working with a professional you can show them examples of other things you have seen that you liked or simply look at their samples to point out any items or effects that appeal to you. If you don’t have any ideas don’t let that slow you down. That is one of the benefits of working with someone else. They will be able to make recommendations to you after becoming familiar with your Industry, company, service and clients.
Now for the finishing touches. Music and sound effects for many explainer videos really enhance the overall message making it more interesting and entertaining to watch. If you are using someone else to produce your video be sure to share your ideas but it is always best to stay open to listen to their suggestions as well. The common goal for you and your video company should be the same. Deliver on-time the most creative and effective video within your selected budget.
So what are some advantages of using an Explainer Video?
- Increased conversions
- Improved SEO, search results utilizing video content most often ranks higher than similar results without video.
- Visitors stay on your web pages longer watching your videos.
- Videos can be shared easily by others via social media (e.g. Face book, Twitter, etc.) to expand your audience.
- Explainer videos can appeal to a large audience of visitors. (e.g. past, current & prospective clients, partners, investors, employment candidates, etc.)
So there you have it. Now you know what an explainer video is, what goes into creating an effective one and some of the benefits that may be received by your company for using one to describe your own product or service.
Good luck and happy selling!