Tuesday, 17 September, 2019

  •   This email address is being protected from spambots. You need JavaScript enabled to view it.

Social Media Login

My Account

Monkie's Blog Logo

Video Strategies To Improve Your SEO

Video Strategies To Improve Your SEO

When it comes to video optimization, the challenge for many marketers is increasing engagement and visibility without becoming too tied up in the technical aspects of video SEO.

Yet, a successful video SEO strategy integrates the technicalities of optimization with the lucid creativity that video creation demands. Here are a few advanced steps to improving visibility for your video content:

Self-hosting to boost click through rates

Hosting videos on your own domain offers the best shot at attracting traffic toward a specific page on your website. While developing a YouTube video channel can help with awareness and brand lift, it does little for your website’s organic ranking. Meanwhile, rich video snippets, which are visible at the organic search result pages, attract a high click through rate, resulting in improved traffic to targeted landing pages.

Index your video content with site-maps

Search robots do not yet have the capacity to ‘read’ and index video content. Without a sitemap, your highly valuable video content may not be indexed and thus may not appear on search results. In addition to hosting videos on your own domain, be sure to create a video sitemap that will allow Google to accurately index and markup all your self-hosted video content. Adding Schema micro-data to your site’s HTML will also help in indexing your video to make the content visible at the search result pages.

Facilitate link backs and shares

Engagement is a powerful factor that YouTube and Google use to rank videos. Engagement around your video encompasses several activities including shares, likes, comments, number of views, watch time, and the number of subscribers. It has been proven again and again that the best way to boost engagement with your videos is to put out compelling content that targets your audience. Just look around and you will see that almost all viral videos convey their message in a remarkable and unforgettable way.

Leveraging diverse video distribution channels can help to increase eyeballs and it can prompt a larger audience to share the content. An embed code should accompany your videos to allow other users to link back and share on their own websites.

Leverage transcripts to target long tail keywords

Titles, tags, and descriptions are all basic but essential elements of optimizing your video content. But, a transcript offers an even greater opportunity to surround your videos with copy that is optimized with valuable long tail keywords. Distributing your videos with an accompanying transcript not only improves user experience but it also contributes to helping search robots to index your video content.

Improving engagement by leveraging length dynamics

Engagement is tightly tied to the completion rate of your videos. If 80% of viewers are not completing your videos, then you will obviously not generate any significant amount of traffic to targeted landing pages. At the same time, low engagement will result to dismal rakings on YouTube and Google search results.

Video quality certainly matters but adjusting the length of your videos to suit the needs of your audience is a small tweak with a potentially big impact. Studies have shown that shorter videos do a better job of getting people to watch longer. At a time when consumers’ attention spans are shorter, content condensation is necessary for boosting completion rate.

Video SEO is a new frontier. Focusing on content, length dynamics, and good old keyword optimization will foster greater visibility for your content.

Become a fan of Media Monkie on Facebook. Follow us on Twitter.


low as $1.67 monthcloud storage at MediaMonkie.net



low as $9.99 month Email Marketing at MediaMonkie.net



low as $6.99 monthWeb Hosting at MediaMonkie.net


MONKIE'S BLOG| Facts, stats and tips

  • 1
  • 2
  • 3
  • 4

Mobilegeddon - April 21, 2015

Posted on 09 April 2015

Mobilegeddon April 21, 2015 Are You Ready? Well for those that may h... Read more

Why should I be using video again?

Posted on 05 January 2015

Why should I be using video on my website to promote my business? If ... Read more

Tune Up Or Turn Off

Posted on 08 December 2014

How often should I be updating my website? Is your businesses succes... Read more

Success Strategies For Vine Video

Posted on 14 July 2014

Did you know that branded Vine videos attract 400% more shares than v... Read more

Top Social Media Marketers Use Vid…

Posted on 07 July 2014

Video is the best exemplification of social media. We just have to gl... Read more

Video Strategies To Improve Your S…

Posted on 30 June 2014

When it comes to video optimization, the challenge for many marketers... Read more

Squeeze ROI From Your Video Market…

Posted on 23 June 2014

All signs are pointing towards the growing indispensability of video ... Read more

Video Styles For Effective Online …

Posted on 16 June 2014

Video is the new frontier of content marketing with over 100 million ... Read more

"THE BUZZ" | Media Monkie

" You guys have great imaginations and I'm glad I put the creative controls in your hands. Great job! "


" I haven't received customer service like this from a company in years. Keep up the good work and the new website is great. "


" We are extremely happy with our new video. It is a huge hit around the office and we're sure our clients will be equally impressed. "


" I can't say enough about your service. Our homepage has some zip now. We love our video and look forward to doing more with you in the future. "


" Our old website looks amazing on our mobile phones now without me having to raise a finger. I wish more companies had turnkey solutions like you. "


" Looking forward to working with you again in 2015. I've already got you in my budget. "


" Solid Products + Great Prices
Exceptional Value "


NEWS & DEALS | Media Monkie

A great source for Internet trends, useful how-tos and info on not-to-miss specials.