Video Strategies To Improve Your SEO
- Posted in Monkie's Blog
- Monday, 30 June 2014 08:00
- Hits: 2178
When it comes to video optimization, the challenge for many marketers is increasing engagement and visibility without becoming too tied up in the technical aspects of video SEO.
Yet, a successful video SEO strategy integrates the technicalities of optimization with the lucid creativity that video creation demands. Here are a few advanced steps to improving visibility for your video content:
Self-hosting to boost click through rates
Hosting videos on your own domain offers the best shot at attracting traffic toward a specific page on your website. While developing a YouTube video channel can help with awareness and brand lift, it does little for your website’s organic ranking. Meanwhile, rich video snippets, which are visible at the organic search result pages, attract a high click through rate, resulting in improved traffic to targeted landing pages.
Index your video content with site-maps
Search robots do not yet have the capacity to ‘read’ and index video content. Without a sitemap, your highly valuable video content may not be indexed and thus may not appear on search results. In addition to hosting videos on your own domain, be sure to create a video sitemap that will allow Google to accurately index and markup all your self-hosted video content. Adding Schema micro-data to your site’s HTML will also help in indexing your video to make the content visible at the search result pages.
Facilitate link backs and shares
Engagement is a powerful factor that YouTube and Google use to rank videos. Engagement around your video encompasses several activities including shares, likes, comments, number of views, watch time, and the number of subscribers. It has been proven again and again that the best way to boost engagement with your videos is to put out compelling content that targets your audience. Just look around and you will see that almost all viral videos convey their message in a remarkable and unforgettable way.
Leveraging diverse video distribution channels can help to increase eyeballs and it can prompt a larger audience to share the content. An embed code should accompany your videos to allow other users to link back and share on their own websites.
Leverage transcripts to target long tail keywords
Titles, tags, and descriptions are all basic but essential elements of optimizing your video content. But, a transcript offers an even greater opportunity to surround your videos with copy that is optimized with valuable long tail keywords. Distributing your videos with an accompanying transcript not only improves user experience but it also contributes to helping search robots to index your video content.
Improving engagement by leveraging length dynamics
Engagement is tightly tied to the completion rate of your videos. If 80% of viewers are not completing your videos, then you will obviously not generate any significant amount of traffic to targeted landing pages. At the same time, low engagement will result to dismal rakings on YouTube and Google search results.
Video quality certainly matters but adjusting the length of your videos to suit the needs of your audience is a small tweak with a potentially big impact. Studies have shown that shorter videos do a better job of getting people to watch longer. At a time when consumers’ attention spans are shorter, content condensation is necessary for boosting completion rate.
Video SEO is a new frontier. Focusing on content, length dynamics, and good old keyword optimization will foster greater visibility for your content.