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Top Social Media Marketers Use Video

Top Social Media Marketers Use Video

Video is the best exemplification of social media. We just have to glance at a few numbers to realize that video is increasingly the most effective way to boost engagement and interactivity among your audience.

Today, 90% of online consumers view online videos, while more than 50% share videos across various social media platforms. Integrating video into your social media strategy not only improves engagement, it can also help to shorten the sales cycle costs. Here are a few video marketing ideas that will help you see better results from your social media strategy:

Go beyond traditional social networks

Facebook, Google+, Twitter, and YouTube all offer great opportunities for sharing your video content with your online social community. But, there are many more, agile social video communities beyond the traditional social networks. Platforms such as StumbleUpon Videos, Reddit, BuzzFeed, MetaCafe, DailyMotion, BlipTv, Viddler among others offer a much wider audience for your video content. Submit your content to video search engines to leverage the mass audience of “videosters” who are eager to find, watch, and share compelling videos with their own social community.

Increase social engagement with complementary videos

The combination of video and social media makes activities such as product launches, events, or webinars less mundane. Studies show that social media users are more likely to click through a post or a Tweet that is accompanied by a video. Let’s face it: Numerous brands are launching products and hosting events all the time. Just sending out a post, a status update or a tweet to your social network contacts just will not cut it. To set yourself apart, and encourage engagement in the form of likes, retweets and shares, support your social media activities with a form of video.

Exploit existing video provisions on social sites

Almost all major social networks have made it very easy to quickly upload videos and to share these with your online community. For example, Facebook allows users to upload videos directly onto their Page to accompany status updates and posts. In fact, videos uploaded directly onto Facebook have a higher click through rate than those linked from YouTube, according to a study by social media expert, Dan Zarrella. Twitter’s Vine and Google+ Hangouts also let you record and upload videos straight to the platform to accompany tweets and Google+ posts respectively.

Catapult your efforts by collaborating with influencers

“Going viral” often features in most marketers’ social video marketing goals. But getting a mass audience to share your video content takes more than just creating a shinny, witty video. Social media influencers can take a video from no views to millions of views, a move that can have a profound impact on your brand lift and awareness efforts. Google Blog Search, Klout and Technocrati are just some of the few platforms where you can search for relevant influencers and reach out to them to build a mutually beneficial partnership. Social outreach is often out of most marketers’ comfort zone but when done strategically, working with social media mavens can help to expose your video content to a much larger audience than you might have been able to reach on your own.

Ride the social mobile video wave

eMarketer reports that 91.4 million US consumers view YouTube videos from their smartphones. The increased penetration of smartphones and tablets among consumers has brought with it a growing preference for mobile video. With the proliferation of mobile video platforms such as Twitter’s Vine, Instagram video, Facebook video and YouTube mobile videos, it is clear that businesses must optimize their video content for mobile, to engage their followers and fans on social media.

On their own, social media and video may not offer much in terms of return on investment. But when combined into ‘social video,’ these two tools become a force to reckon with for any business that is keen on improving online engagement, taking over the search rankings, and ultimately converting fans into loyal buyers.

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