Why should I be using video again?
- Posted in Monkie's Blog
- Monday, 05 January 2015 08:00
- Hits: 3989
Why should I be using video on my website to promote my business?If you are still asking yourself this question the number of missed business opportunities you have experienced in just the last few years could be staggering.
With the benefits of using video online too numerous to mention, here are five simple reasons worth noting.
Reach – With the Internet being the first source for information and entertainment for many, it is hard to challenge its accessibility to the people you would undoubtedly like to be doing business with. The amount of time the average user now spends online performing routine tasks like reading and sending emails, reading and updating their social media channels and spending time on other research or entertainment sites is unprecedented. For many businesses their success or failure can simply come by the locations they choose. A physical business that is on a well trafficked street or in a major mall is often coveted. The Internet is that high traffic location as long as you can get yourself in front of the bushes. Video can significantly help in that endeavor. Remember, an attractive website or a great paragraph of text on it even though it could be critical to your overall sales will never be viewed or passed around like the viral possibilities of video.
Value - Pay once… play many. Unlike radio a one-time buy allows you to create, own and run your video as much and for as long as you like. You simply add it to more places like Facebook, YouTube and other social media channels or less based on your lead generation demands. Unlike newspaper your ad in print will be cleaning some ones windows, lining some cats’ litter box or perhaps be serving as packing material while your video is just stretching its legs working for you 24 x 7 online to promote your organization.
Clear Communication – Most people are visual learners. With the rich blended content of pictures, text, animation and narration even the most complex details and difficult concepts to understand fall easily into place in the wake of a well-produced video. Your messages will be given new clarity while increasing the retention period of the information viewed.
Great First Impressions - First Impressions are often lasting impressions. A well produced video can portray the important characteristics most want in the companies they choose to do business with. Reliability, competency, flexibility and affordability are some of the first questions that come to mind when someone is sizing up your company. Video can easily speak to these issues in seconds in a creative way that doesn’t come off as pushy or boastful sales talk.
Differentiation – It is hard for most to come to grips with this point because we all like to think our business is so unique from all of the others that do what we do. However in most cases this simply isn’t the case. For most companies you don’t have people lined outside your doors or your phones ringing endlessly because customers have other viable options. Those other choices are your competitors. So what helps you create a gap between them and you? Differentiation is your chance to shine in the sun like a brand new penny. Of course show your strengths but also show how you differ from the others. If prospective customers can make a connection to those differences you have just moved your business to the front of the line. Are your competitors using video? Are they making the same points that you are making. There lies your opportunity.
With all of the uncertainties in the world of a small-business, one thing is for sure. With so many people watching video online, if you don’t have a video promoting your business then new potential clients are not viewing yours and potentially are seeing those of your competitors.
Good Luck and Happy Selling!