Wednesday, 18 September, 2019

  •   This email address is being protected from spambots. You need JavaScript enabled to view it.

Social Media Login

My Account

Monkie's Blog Logo

Mobilegeddon - April 21, 2015

Mobilegeddon April 21, 2015 Fact of Fiction?

Mobilegeddon April 21, 2015 Are You Ready?

Well for those that may have been living off the grid for the last several months you may not have heard. There is a so-called impending doom dubbed, Mobilegeddon, scheduled to happen on April 21.

Who comes up with these names? Lol.

Well it caught our attention enough to want to chime in on the subject so someone deserves a few gold stars for that.

Is this truly the last showdown between good and evil, now fought on the pages of the world’s most popular search engine? Google.

Let us take a closer look at the statement made as part of an announcement by Google.

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.“

So despite all the murmurings of web developers, bloggers and even industry experts it seems quite clear that Google obviously understands what we all do that have a mobile device and or a website. We use mobile for search and the analytics have shown growing numbers of traffic from smartphones and tablets for some time. Google Analytics for those using it has allowed us to see the breakdown easily of this growing segment for those looking at the reports.

As frugal as Google is with their website space, it really did not take a rocket scientist to understand when Google began showing Mobile-Friendly tags in mobile search results that this was something important to Google. They were noticing and felt it important to share it with the search community about all the websites they index.

So how does one know if their website meets Google’s standards of being mobile-friendly?

Google provides a simple Mobile-Friendly Test you can use to check your website now to find out.

So does this mean if your website is not mobile-friendly black suburban’s bearing Google insignias will pull in front of your business on April 21 and haul out your top executives like an Enron scandal while the television cameras roll? Not likely. However, it does merit significant consideration especially if a measurable amount of your businesses success comes by way of the Internet.

Very few of us have such a monopoly on our industries that we can force our customers to cater to the businesses needs opposed to our businesses catering to theirs. You have likely spent good money on attractive web design, search engine optimization and possibly even paid Internet advertising. To deny your visitors a mobile-friendly website for the growing numbers of people that will visit is like cutting off a finger because your gloves are a little too tight.

Does this mean you need to risk bankrupting your business to make this happen before the April 21 deadline? Of course not. However, it is something that should be on your calendar, as you will likely be playing catch up to some if not most of your competition.

Google for most of us is a very important component of our online business, but getting the Mobile-Friendly tag in a mobile search result to your website should be the minimum goal. This should be more about putting the same emphasis on how great your website looks on desktop for your mobile visitors and their devices as well.

At the end of the day, it is just smart business. Especially end-of-day April 21, 2015.

Hope to see you in Google Mobile Search on April 22!

Good Luck and Happy Selling!

Become a fan of Media Monkie on Facebook. Follow us on Twitter.


low as $1.67 monthcloud storage at



low as $9.99 month Email Marketing at



low as $6.99 monthWeb Hosting at


MONKIE'S BLOG| Facts, stats and tips

  • 1
  • 2
  • 3
  • 4

Mobilegeddon - April 21, 2015

Posted on 09 April 2015

Mobilegeddon April 21, 2015 Are You Ready? Well for those that may h... Read more

Why should I be using video again?

Posted on 05 January 2015

Why should I be using video on my website to promote my business? If ... Read more

Tune Up Or Turn Off

Posted on 08 December 2014

How often should I be updating my website? Is your businesses succes... Read more

Success Strategies For Vine Video

Posted on 14 July 2014

Did you know that branded Vine videos attract 400% more shares than v... Read more

Top Social Media Marketers Use Vid…

Posted on 07 July 2014

Video is the best exemplification of social media. We just have to gl... Read more

Video Strategies To Improve Your S…

Posted on 30 June 2014

When it comes to video optimization, the challenge for many marketers... Read more

Squeeze ROI From Your Video Market…

Posted on 23 June 2014

All signs are pointing towards the growing indispensability of video ... Read more

Video Styles For Effective Online …

Posted on 16 June 2014

Video is the new frontier of content marketing with over 100 million ... Read more

"THE BUZZ" | Media Monkie

" You guys have great imaginations and I'm glad I put the creative controls in your hands. Great job! "


" I haven't received customer service like this from a company in years. Keep up the good work and the new website is great. "


" We are extremely happy with our new video. It is a huge hit around the office and we're sure our clients will be equally impressed. "


" I can't say enough about your service. Our homepage has some zip now. We love our video and look forward to doing more with you in the future. "


" Our old website looks amazing on our mobile phones now without me having to raise a finger. I wish more companies had turnkey solutions like you. "


" Looking forward to working with you again in 2015. I've already got you in my budget. "


" Solid Products + Great Prices
Exceptional Value "


NEWS & DEALS | Media Monkie

A great source for Internet trends, useful how-tos and info on not-to-miss specials.