SEO for Small Business Websites and Owners
You have a small business website. You think your products and services would do well if more people knew about them. But how many more? How many new visitors would it take in order for you to make the amount of money you would like to make? One thousand, ten thousand, one hundred thousand a million?
No one would argue that getting a better position on the pages of a major search engine like Google, Bing or Yahoo is ever a bad idea. Both SEO and PPC are important tools if used correctly in having a successful business online. However, just because someone puts on expensive dance shoes does not mean they are now a professional dancer. In preparation of implementing a successful SEO or PPC strategy, there are many things to review, consider and prepare.
If you already have a modern, responsive design website or mobile friendly website designed with search optimized content, great back-links, excellent use of meta tags and about one hundred other things in place search engines analyze then perhaps you are ready to talk SEO exclusively. If not, then a website tune-up may be needed beforehand.
We review and evaluate most aspects of your online presence. Then we determine of the weakest points if improved, stand the greatest chance of getting you what you desire. More inquiries, more calls, more sales, more money! Isn't that the real goal? Thinking that being on the first page of a keyword search if your website isn't prepared, your offer isn't strong and your call to action clear you are fighting an uphill battle at the expense of your own company.
It can be easy to get any website positioned on the first page of a major search engine when using long unpopular keyword phrases, which is the tactic used by some SEO companies to fulfill their claims of guaranteed first page placement. However, in the remote chance your website is found using such a phrase often the expectation of what the visitor is looking for is not well matched resulting in high bounce rates and low conversions of turning visitors into customers. With the pricing plans and long-term contracts that many SEO companies require, it can be a costly lesson for a small business simply looking to get new leads or sales from their website.
If you are ready for an approach to your SEO and Social Marketing of your website that resembles hiring experts on staff without the additional salaries or need for more desk space then give us a call. Once you speak with us, you will quickly understand and realize the difference and find it difficult to find a better solution for your small business.